SME Showcase: Heng Foh Tong Medical Hall – A Healthful Concoction of Tradition and Technology

Put people first, and everything else will fall into place. This is the commitment of care shared by the small and medium-sized enterprises (SMEs) featured in UOB-SMU Asian Enterprise Institute‘s (UOB-SMU AEI) issue of SME Showcase (Issue 5, Jul 2020).

As core businesses go, they are as different as can be, but as business approaches go, they know that heartware – putting people first – is their guiding light, and it is supported by a strong brand that resonates with people, sound strategies and technology.

Heng Foh Tong Medical Hall is a traditional Chinese medicine (TCM) shop located in the heartlands, Follow the journey of a 92-year-old matriarch, who continues to fill TCM prescriptions at the medical hall she set up decades ago, but now, working alongside her son and daughter-in-law. Grandson Lee Chin Siong has expanded the business by going online and reaching out to a new generation of customers.

The SME shows that lean resources do not have to be an impediment to growth. Instead, by placing their customers front and centre of all they do, they can achieve business success.

The story of Heng Foh Tong Medical Hall (HFT) has always been about supporting families and caring for people. Since its establishment in 1957 by Madam Ng Sock Eng, a traditional Chinese medicine (TCM) practitioner, the small and medium-sized enterprise (SME) has stayed true to its mission to empower customers to live a full life complemented by TCM herbs and solutions.

Read more – Heng Foh Tong Medical Hall: A Healthful Concoction of Tradition and Technology