The Straits Times: TCM Hall Morphs from Neighbourhood Shop to Global E-commerce Business

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Family-run traditional Chinese medicine (TCM) hall Heng Foh Tong saw business improve after going digital, with revenue up 20 per cent and footfall rising 10 per cent at its physical store compared with before the Covid-19 pandemic.

“Some customers travel across the island from places such as Pasir Ris and Seng Kang to see our products. They wouldn’t have known about Heng Foh Tong if not for our website,” he added.

After introducing new products such as herbal tea and confinement packages, Heng Foh Tong’s clientele now includes new mothers as well.

Read more: TCM hall morphs from neighbourhood shop to global e-commerce business